Dare to Innovate

(Project) 项目

Brand Redesign 品牌重塑

(Course ) 课题

The Nature of Identity

(Instructor) 导师

Hunter Wimmer

(Semester) 学期

Spring 2017 春季

(Keywords) 关键词

Innovation 创新

Ego 自我

Breakthrough 突破


I investigated what defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs. Based on my research of the original history of the brand, I summed up their initial beliefs. My design reflects the innovative form that confidence can achieve on the existing technology, and takes it even further.