Dare to Innovate
​视觉设计

(Project) 项目

Brand Redesign 品牌重塑

(Course ) 课题

The Nature of Identity
同一性的本质

(Instructor) 导师

Hunter Wimmer

(Semester) 学期

Spring 2017 春季

(Keywords) 关键词

Innovation 创新

Ego 自我

Breakthrough 突破

Intro

I investigated what defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs. Based on my research of the original history of the brand, I summed up their initial beliefs. My design reflects the innovative form that confidence can achieve on the existing technology, and takes it even further.

我通过重塑品牌识别系统的过程,对是什么定义了企业的个性、身份和本质进行了调查研究。基于对品牌的历史研究,我总结归纳出了该品牌的原始信念。此创新设计体现了品牌的信心这一特点反映在了现有的科技上,甚至可以更进一步的发展。