Dare to Innovate

(Project)

Brand Redesign

(Course )

The Nature of Identity

(Instructor)

Hunter Wimmer

(Semester)

Spring 2017

(Keywords)

Innovation

Ego

Breakthrough

Intro

I investigated what defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs. Based on my research of the original history of the brand, I summed up their initial beliefs. My design reflects the innovative form that confidence can achieve on the existing technology, and takes it even further.